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Ethiopia

Measuring Effectiveness

The Monitor (Addis Ababa)
November 9, 1999
By Selamneh Fantu

Addis Ababa - I have read your news telling that everyday 30 people were dying of AIDS in Addis (The Monitor, October 30-31, 1999). I wasn't alarmed by the information because I thought and still think the figure should be much higher.

Every afternoon the city's roads are jam-packed with funeral processions. There is an enormous pressure on clergies administering the last rite and on graveyards.

Above all, most of the people whose death is being mourned are youngsters. Majority of AIDS victims, especially the poor, die not in hospitals but at home in their beds.

This makes the task of gathering a more correct data on the death toll very difficult. At this juncture in time we must pause and try to answer one cardinal question: What are the effects of the anti-AIDS campaign? Gauging the level of behavioral change which accrued from education on HIV/AIDS and examining the content of the messages as well as the method of communication are crucial tasks. I personally feel that despite all the media blitz and rising number of AIDS-caused deaths, the promiscuity factor hasn't subsided.


Copyright (c) 1999 The Monitor - Addis Ababa. Distributed via Africa News Online (www.africanews.org). For information about the content or for permission to redistribute, publish or use for broadcast, contact the publisher.

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